A mobile showroom that goes to meet the client
Vega did not want to set up another trade fair in Madrid or Barcelona while their potential clients were spread across the entire peninsula. They wanted to go to them, province by province, town by town. So we turned their product launch into a showroom on wheels, allowing a personalised visit for each client and each demonstration, designed around what that client needed to see.
Bring the sale to the customer, not the other way around
Turn the truck into a sales space, not an exhibition space
Interior divided into diagnosis, demonstration and proposal. Flow designed to qualify and advance each visit in under 30 minutes
Route based on business density, not visibility
Focus on industrial parks and logistics hubs. Valencia as a starting point due to target concentration. More useful meetings per day, lower cost per lead.
Hybrid agenda: pre-booked appointments + open traffic
Combination of scheduled meetings with open access. Balance between commercial forecasting and spontaneous lead capture, ensuring constant occupancy of the truck
ALL SET?
LET THE SHOW BEGIN
Articles
Route planning
Space design
Brand identity
Logistics
Branding
Reporting and metrics
Team training
WE MADE IT
WORTH IT.
The result: an active pipeline in every city and higher conversion on first visit. The roadshow generated volume, but bringing the showroom into the customer’s real environment activated a factor no static format can achieve: context. And when the customer sees the solution applied to their reality, they decide.
DISCOVER THE CREW BEHIND IT ALL
A great event needs much more than a budget and a great idea. At Wevents we have professionals who know how to flawlessly execute everything we imagine. And it shows.
