A real challenge to connect talent, innovation and business
AITEX wanted to create an experience where university students and Silbon professionals would work together on a real challenge from the brand. We designed a collaborative format to turn that connection between university and business into a dynamic, hands-on and purpose-driven event.
WHERE TALENT STOPS LISTENING AND STARTS PROPOSING
A REAL SILBON CHALLENGE
Students from the Universitat Pública de València worked on a challenge set directly by the brand, with business context, clear objectives and freedom to propose solutions from a fresh and youthful perspective.
MIXED TEAMS, IDEAS WITH CRITERIA
We created a collaborative dynamic so that university profiles, creatives and professionals could analyse, debate and build meaningful proposals.
Direct connection with the company
The event brought participants closer to the day-to-day of Silbon and Aitex, allowing them to observe the processes and challenges of the sector.
NOT A CLASS EXERCISE
TO THOSE WHO DECIDE
ITS VISIBILITY
ALL SET?
LET THE SHOW BEGIN
Setup and logistics
Materials
REAL CHALLENGE
Facilitator
Mentors and support
Presentation of proposals
Staff
Catering
WE MADE IT
WORTH IT
The Silbon challenge strengthened the brand’s presence in a key environment: young talent, innovation and business. An initiative that gave Silbon greater reach, generated conversation and connected the brand with the region and its future professionals.
DISCOVER THE CREW BEHIND IT ALL
A great event needs much more than a budget and a great idea. At Wevents, we have professionals who know how to execute everything we imagine to perfection. And it shows.
